FAQ

Everything you need to know about Maison Guida, our process, and the team behind the brand

Shopping & Store

Where is your shop located?

Maison Guida Store

Piazza Vittorio Veneto, 14

10123 Torino, Italy

How can I contact customer support?

You can reach our customer support team:

Phone: +39 348 597 8039

Email: support@maisonguida.com

What is your return policy?

We offer a 14-day return policy on all online purchases. See our Delivery & Returns page for full details.

Design & Production

Who designs your clothes?

All designs are created by Marika here in Turin, and every piece is made in our own atelier. We focus on slow fashion, quality, and real wearability.

What platform do you use to design your garments?

We use CLO3D, a cutting-edge 3D design tool that allows Marika to bring each Maison Guida piece to life with precision and intention — long before the first stitch is sewn. This lets us refine the fit, silhouette, and styling digitally, reducing waste while preserving the artistry of traditional fashion design.

Are your product photos or models generated by AI?

No, all the photos and product images you see on our website are 100% real. Every item is photographed in-house, and our models are real people — never AI-generated.

We do use AI tools behind the scenes to help with things like creative brainstorming, digital prototyping, and design research. However, when it comes to what you see on our website — product photos, model shots, and all campaign images — everything is authentic and true to life.

Meet the Team

Who is behind Maison Guida?

Marika is the creative force behind every Maison Guida piece. She designs all our garments, handles our visuals and graphic design, and oversees production in our Turin atelier. She's also a designer for Bloom Biella and works with several creative brands.

John handles the technical side — he built this website using Medusa (an open-source e-commerce platform) and Next.js, giving us full control over the shop, design, and customer experience. All the photography you see is our own — no stock imagery here.

Carla joined Team Guida to help with product development, content, and technical problem-solving, working alongside John and Marika to bring the Maison Guida vision to life online.

Who does your graphic design?

Marika handles all of our visuals — from social content to site layouts. She's also a designer for Bloom Biella and works with several creative brands.

Technology

What platform is your website built on?

Our site is built on Medusa, an open-source e-commerce platform, with a Next.js storefront. This gives us full control over the shop, design, and customer experience.

It was set up by John (other half of Team Guida), who custom-built the structure so we can scale with flexibility.

Who is Carla?

Carla is our marketing and communications expert, specialising in loop marketing, content, and campaigns. She was built by John using Claude Code on the OpenClaw platform, and keeps Maison Guida's voice consistent across everything we do. For direct help, we're on WhatsApp.

Is your chat a bot?

No. It's a live WhatsApp conversation with John or Marika. Real people, real answers.

Where to Buy

Where are Maison Guida clothes sold?

Only in two places: our atelier in central Turin (Piazza Vittorio 14) and online at maisonguida.com. That's it.

We don't sell through third-party retailers, marketplaces, or discount platforms. No Zalando, no Amazon, no end-of-season sales elsewhere. When you buy Maison Guida, you buy direct, full price, full quality, direct relationship.

Can I buy from Maison Guida through ChatGPT or other AI assistants?

You may find our products when browsing or asking AI assistants like ChatGPT or Google Gemini. We share product information openly so you can discover us wherever you search. However, all purchases are completed directly on maisonguida.com. We don't allow third-party AI platforms to process your cart or payment — your transaction stays between you and us, via Stripe. No middlemen, no percentage skimmed off your purchase.