
HANDMADE
IN TURIN
SINCE 2005
Independent Italian atelier. Handmade in Turin since 2005.
NO TRENDS,
NO FAST
FASHION
You have spent enough on clothes that did not last. We have been making them differently in Turin since 2005.
Every piece cut and sewn by hand in our atelier. Biella mill fabrics. Named supplier, honest price, nothing hidden.
Clothes you actually live in. Morning to night, season to season, year after year.
We sell real clothes to real people.

NEW
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MADE BY HAND
Your coat starts as fabric from a Biella mill, cut and sewn in our Turin atelier. No factory. No outsourcing.
Marika Guida designs every piece. Small batches, made to last. You know exactly what you are buying.
We have been doing this since 2005, years before slow fashion was a selling point. It is just how we work.
HANDMADE IN ITALY
Cut and sewn by hand in our Turin atelier, one piece at a time.
NAMED FABRICS
Wool from Biella mills. Linen from Italian suppliers. Always stated, never hidden.
BUILT TO LAST
Designed to be worn for a decade. Repair and alteration service available at the atelier.
WHAT OUR CLIENTS SAY
โI bought a raincoat with original and chic workmanship, a beautiful ocean blue color. Well done, congratulations!โ
โNous nous sommes rencontrรฉes ร votre boutique ร Turino en octobre dernier et j'ai achetรฉ un trรจs bel impermรฉable qui plaรฎt beaucoup ร mes amies parisiennes. Je ne manquerai pas de vous visiter lors d'un prochain voyage ร Turino.โ
โBought a beautiful white top from Marika, she was so lovely and helpful and I loved wearing my top for the rest of my trip!โ
โBringing two pairs of Fisherman's Pants with us on vacation has added novelty, comfort, and style to our days. First of all, what might be considered an unusual item here in countries like Thailand is actually worn every day. I still remember the curious glances of men and women on the streets of Orange and Zaragozaโeyes fixed on these simple pants, with a soft feel and suitable for both beach life and happy hour downtown, in bright colors that stand out. Even in Italy, you'll make a splash if you wear them on the street, like this, lightheartedly, with the simplicity they deserve and inspire. We chose yellow and blue, which evoke summer and the desire to be outdoors. And then there's the comfort. You quickly get used to the simple, unconventional fastening. The pants are fantastic both worn long or rolled up like shorts. Those who are more daring can even roll them up just one leg if they want to stand out a little more. And how fun they are when driving! Mason Guida's pants are a celebration of color and practicality, but also an exercise in style and open-mindedness. Just try them on!โ
โI love my rain jacket from this store! It's custom, and so flattering and chic.โ
โFor months I've been looking at the dresses my friend had purchased from this atelier, and I thought, beyond their objective beauty, that she'd captured my friend's taste. I finally went, too, and Marika's welcome and simplicity are unique. She has an impeccable eye for understanding what looks good on you, but above all, what suits you best.โ
WORN & LOVED
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