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Buy Less, Choose Well, Feel Right.



​​Discover Your Look

MAISON GUIDA | Every thread tells a story ​


Timeless Elegance

Elegant wardrobe staples, made for you


Sustainable Craftsmanship

Handcrafted in Italy with local, ethical materials.


Unique Designs

Artisanal Shop Slow fashion in Turin


Made for You

Custom-fit and inclusivity 100% tailored by us

drop 1 | 2025.. Finally Spring

Ruffles Long Skirt

Street Tango Denim Dress

New York Wrap Top

Elena Urban Tango Denim Dress

Something warmer

Sporty Chic Trousers

Square Jacket

Street Tango Dress

white blouse

ISA White Blouse

  Hand Crafted in Italy              Discover more  

The Iconic Bella Trench Coat


Timeless design, for women who value originality and authenticity.

 Shop the Bella Trench Coat 

red trench coat
  Handcrafted in Italy              Discover more  

Scopri la Collezione Permanente


Unleashing beauty with elegance and style, from runway to everyday

 Buy now 

 
Effortless sophistication

Discover Maiso​​​​n Guida


 

Come and meet us...

 


What Maison Guida Stands For

Personalized Style

Years of hands-on experience and refined technique go into every product and tip we share.

Tailored Elegance 

Every detail is designed around you — your beauty, your lifestyle, your story.

Modern Innovation 

We embrace the future of beauty with trend-aware, cutting-edge solutions that feel just right. 

Italian Warmth 

We care deeply. Marika and our team are here to guide you with heart and hospitality.

Testimonials



"The perfect opportunity to find what you will never find anywhere, original is an understatement, Marika is as unique as her creations, you will find friendliness, smiles and certainly what you were looking for." 


Rebecca Barbieri

Italy



"A beautiful boutique, to be included in an original shopping itinerary in Turin, away from the big brands. A stylist passionate about her work who offers few pieces, but elaborate, and above all beautiful!"


Cristina Angelucci

Italy



​​​"I received the parcel. The coat is fantastic. Thank you so much. I am looking forward to wearing it tomorrow in Viareggio where rain is forecast!"


Emma

Scotland



​​​"Very good, helpful and smiling. Buying here means being "welcomed": it's natural for Marika to grasp the nuances of my desires and even when I struggle to explain what's on my mind, she always manages to hit the mark! A stylist capable of putting the client at ease, a rare gift. Thanks Marika!"


Gisella Pasciuti

Italy


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