Discover Italian Elegance and Craftsmanship at Maison Guida 

Welcome to Maison Guida, where fashion and sustainability harmonize beautifully with Italian heritage. Rooted in the artisanal traditions of Turin, our clothing embodies the grace of Italian craftsmanship and the innovation of contemporary design. Every piece we create — from our ready-to-wear collections to bespoke made-to-order garments — is a testament to timeless elegance.

At Maison Guida, sustainability is not a trend; it’s integral to our philosophy. We meticulously select natural, breathable fabrics, emphasizing eco-friendly fashion that doesn’t compromise style or ethics. Our commitment extends to sourcing materials locally whenever possible and engaging in small-scale, ethical production processes. Every garment is lovingly crafted in our atelier, where each piece benefits from the personal touch of our talented artisans.

Founded by Marika Guida, an accomplished designer with over two decades of fashion experience, Maison Guida infuses a multidisciplinary approach into every creation. Her distinctive vision is evident across our collections, characterized by attention to detail, impeccable structure, and evocative design. This artistic sensibility ensures our pieces transcend fleeting trends, promising a wardrobe that speaks of enduring beauty and personal meaning.

Our atelier in Turin is the heart and soul of Maison Guida. It is here that tradition meets innovation, and where every creation is a unique expression of both precision and individuality. Marika, as our Creative Director, and John Watkinson, who enhances our digital and photographic storytelling, together drive our vision of fashion as a form of art that’s wearable, sustainable, and unmistakably Italian.

Embrace the allure of Italian luxury fashion with Maison Guida. Let us accompany you on a journey of sartorial elegance, where every garment is an echo of our commitment to preserving craftsmanship, sustainability, and the enchanting poetics of timeless design.